Driven marketers launch Traffic

Two driven marketers could be on a one-way street to success after launching a new marketing strategy and creative consultancy. New clients have already being won following the launch of Traffic by founders Jason Church and Phil Elwell.
Within just a few days of merging their two existing consultancies, business has accelerated and four new contracts, including an e-commerce ordering system and a complete marketing strategy for a well known Birmingham charity, have been secured.
They believe the success of Traffic - based at The Bond in Fazeley Street, Birmingham - lies in the intelligent three-step approach it takes to ensuring a client's marketing, brand and creative strategy fits closely with the needs of its target audience.
Phil, former owner of Code Marketing, a strategic marketing consultancy and Jason, former director of design agency Positive K, immediately recognised that combining their experience and expertise was the way forward.
Jason has led creative campaigns for clients including Harrods and BT, while Phil honed his skills in marketing management at Barclay's Bank and Millward Brown, part of the WPP global group of marketing companies.
Commenting on the launch of Traffic Phil Elwell said:
"We're finding that clients value the diverse but complimentary skill set that we offer. There are still large amount of businesses without full-time marketing teams who can benefit from our understanding of marketing research, planning and strategy as the first step. Once the groundwork is in place, the second and third steps, the brand and creative respectively, have a much stronger direction and potency to generate the desired response."
"Some of our client's have marketing people in place but still value our broad experience and the fact that we have substantial client-side as well as agency experience"
Traffic, based in Birmingham, is a marketing, brand development and creative consultancy offering a wide range of clients a variety of services including marketing planning and strategy, brand creation and management, online and offline communications, public relations and event management.
For more information please contact Phil Elwell on 0121 753 5155


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